'Show your work' it's a fantastic book by Austin Kleon that gives the keys of how to take advantage of the contemporary platforms we all enjoy without falling in the trap of behaving like everyone else, being part of the mass.
Personally I have made several experiments in social networks (such as Youtube) to see how successful different ways of sharing are. Kleon explains very thoroughly and easily these methods that requires every individual to be part of something bigger instead of remaining like a hoarder and waiting for an audience to fall to the enchant.
This book has helped me to better understand how to establish networks and create an interactive audience. I am now helping my sister, who is an opera singer and wants to take advantage from social networks.
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