A short video that tries to quickly explain why time is important in the creative processes. This video represents a real problem in the creative industries where clients don't fully understand creative processes, but it is also creatives' responsibility to use their time wisely.
Monday 19 December 2016
Thursday 8 December 2016
Post-modernism design lecture
In the post-modernist design lecture given by Richard feminism was a core topic, which made the lecture much more interesting for me.
In a way I feel like modernist design fits into my way of working, designing and reasoning, but I can't agree with their political ideas and I tend to find myself more comfortable within a post-modernist theoretical frame.
Richard introduced a very interesting author (which I came across doing my research for COP) called Jacques Derrida, who talks about binary mirrors and how humanity has assigned values and meanings to things. For instance, the west is considered more advanced and civilised than the east, but the truth is that the west cannot survive as we know it without the east, and this applies to everything with the same kind of connotations. This mirrors are not to compare, but to make one side superior to another.
woman - man
Richard introduced a very interesting author (which I came across doing my research for COP) called Jacques Derrida, who talks about binary mirrors and how humanity has assigned values and meanings to things. For instance, the west is considered more advanced and civilised than the east, but the truth is that the west cannot survive as we know it without the east, and this applies to everything with the same kind of connotations. This mirrors are not to compare, but to make one side superior to another.
woman - man
white - black
east - west
speech - writing
culture - nature
culture - nature
present - past
art - design
men - women
active - passive
sun - moon
rational - irrational
culture - nature
head - heart
father - mother
Learned two words in this lecture: Logocentrism and phallogocentrism, both used by this author in his books, which I really need to read.
What was really interesting and mind blowing is how this could applied into graphic design to deconstruct the meaning. Richard Eckersely was very talented identifying this and making a text with paragraphs crazily laid out for the readers to find links between ideas, leaving an open interpretation to them.
It's overwhelming and at the same time makes me feel very small as a graphic designer because there is so much power in the meaning of things and it works so subtlety that the responsibility becomes obvious.
Learned two words in this lecture: Logocentrism and phallogocentrism, both used by this author in his books, which I really need to read.
What was really interesting and mind blowing is how this could applied into graphic design to deconstruct the meaning. Richard Eckersely was very talented identifying this and making a text with paragraphs crazily laid out for the readers to find links between ideas, leaving an open interpretation to them.
It's overwhelming and at the same time makes me feel very small as a graphic designer because there is so much power in the meaning of things and it works so subtlety that the responsibility becomes obvious.
Responding to commercial briefs
This lecture was very interesting to me as I have had to learn what was taught in the hard way: by not getting paid.
The types of work one can do for free are categorised in 3: charity, good exposure, future work. None of these should make someone work for free. Even if it's a charity. If the person working for that charity is not getting any money, then the job can be considered.
In my experience working for low money only brings more people interested in your prices and not in your work, and that means people that don't really care about quality and have to give explanations if one day one decides to raise the prices.
The types of work one can do for free are categorised in 3: charity, good exposure, future work. None of these should make someone work for free. Even if it's a charity. If the person working for that charity is not getting any money, then the job can be considered.
In my experience working for low money only brings more people interested in your prices and not in your work, and that means people that don't really care about quality and have to give explanations if one day one decides to raise the prices.
The Flipped Classroom
The Flipped Classroom was one of the first COP lectures of this year.
In this lecture two interesting books were mentioned: 'The ignorant schoolmaster' and 'The politics of aesthetics', both written by Jacques Ranciére, a communist writer.
The 60's were highlighted as an revolutionary decade for educational roles. Visual communication was a tool students used back in the days to protest. And it was very interesting to see how revolution visual symbols were commercialised to defeat it. At this point I realised as a graphic designer how powerful was to commercialise, for instance, the image of the Che Guevara as a way to defeat the ideas of the cuban revolution.
It was also very interesting to see how actually teacher needs students and not the other way around. We've come to believe that the teacher is the expert, the one to speak to naive students to control and indoctrinate them in a judgemental environment. On the other hand, there's is a more communist approach to education where teacher and students are equally intelligent.
An alive example of this is the School of the Damned, run by students and challenging old methodologies.
I found all this really interesting and I think LCA is pretty close of this second model, which makes me happy to be part of. This made me think about society thinks everything has been figured out when in fact there is a lot of work to do yet not just to progress, but to go against the steam.
In this lecture two interesting books were mentioned: 'The ignorant schoolmaster' and 'The politics of aesthetics', both written by Jacques Ranciére, a communist writer.
The 60's were highlighted as an revolutionary decade for educational roles. Visual communication was a tool students used back in the days to protest. And it was very interesting to see how revolution visual symbols were commercialised to defeat it. At this point I realised as a graphic designer how powerful was to commercialise, for instance, the image of the Che Guevara as a way to defeat the ideas of the cuban revolution.
It was also very interesting to see how actually teacher needs students and not the other way around. We've come to believe that the teacher is the expert, the one to speak to naive students to control and indoctrinate them in a judgemental environment. On the other hand, there's is a more communist approach to education where teacher and students are equally intelligent.
An alive example of this is the School of the Damned, run by students and challenging old methodologies.
I found all this really interesting and I think LCA is pretty close of this second model, which makes me happy to be part of. This made me think about society thinks everything has been figured out when in fact there is a lot of work to do yet not just to progress, but to go against the steam.
Friday 25 November 2016
LinkedIn connections
I've spent the last days updating my Linkedin profile to be able to contact professionals offering a profile with information about myself.
I've made sure that I don't present myself as a student, but as an eclectic creative instead.
I have contacted some artists in UK and I want to contact some more in Spain soon, as I am reading a book written by a studio in Barcelona and I would like to give them some feedback.
I've made sure that I don't present myself as a student, but as an eclectic creative instead.
I have contacted some artists in UK and I want to contact some more in Spain soon, as I am reading a book written by a studio in Barcelona and I would like to give them some feedback.
Ideas for Yahoo
Ideas for coming up with ideas
gallery visits
most obvious answer
most ambiguous answer
free association
key words associations (Tangential approach)
Spitball ideas (many voices, editing different approaches)
Identifying what already exists
subconscious, recognising everyday potential solutions
identifying and working within limitations
re-write the brief in your own words (personal interpretation)
Target audience (personas)
product testing
mindmapping
marketing considerations
Yahoo! Brief
The first thing I realised when reading the brief is that it is not asking the designers to make Yahoo! the new Google, but to make it the most used homepage. The others were suggesting customisation and information display like if it was a phone or the Google Chrome default page. Instead, I proposed that when one opens the browser the intention is to look something up or check something out. Therefore, the homepage is normally ignored. This is probably a concept that hasn't been developed yet to the point that people actually care about their homepage. So in order to get their attention, something bold should appear.
Since we had to present two different ideas, we decided to do both. When thinking about this concept of homepage, I thought about what could be welcoming when opening a browser like it would be when someone goes by the door of a restaurant or a shop and the techniques they use to drag people in.
Internet is supposed to feed someone intellectually, with information, knowledge, entertainment, etc, but in the end it is an intellectual need what is being fulfilled. Therefore, little pieces of knowledge, scientific facts, viral videos or images should be the first thing that the users see, as a way to be welcomed in the browser. Maybe a button on a side that says: Click here for more content like this that takes the user to the Yahoo website could be a good start to exploit the homepage concept.
gallery visits
most obvious answer
most ambiguous answer
free association
key words associations (Tangential approach)
Spitball ideas (many voices, editing different approaches)
Identifying what already exists
subconscious, recognising everyday potential solutions
identifying and working within limitations
re-write the brief in your own words (personal interpretation)
Target audience (personas)
product testing
mindmapping
marketing considerations
Yahoo! Brief
The first thing I realised when reading the brief is that it is not asking the designers to make Yahoo! the new Google, but to make it the most used homepage. The others were suggesting customisation and information display like if it was a phone or the Google Chrome default page. Instead, I proposed that when one opens the browser the intention is to look something up or check something out. Therefore, the homepage is normally ignored. This is probably a concept that hasn't been developed yet to the point that people actually care about their homepage. So in order to get their attention, something bold should appear.
Since we had to present two different ideas, we decided to do both. When thinking about this concept of homepage, I thought about what could be welcoming when opening a browser like it would be when someone goes by the door of a restaurant or a shop and the techniques they use to drag people in.
Internet is supposed to feed someone intellectually, with information, knowledge, entertainment, etc, but in the end it is an intellectual need what is being fulfilled. Therefore, little pieces of knowledge, scientific facts, viral videos or images should be the first thing that the users see, as a way to be welcomed in the browser. Maybe a button on a side that says: Click here for more content like this that takes the user to the Yahoo website could be a good start to exploit the homepage concept.
Monday 14 November 2016
Harrison Park talk
Harrison Park, a former graphic design student from LCA came in to give us a talk about how is the transition between being a student and a professional.
During his presentation he mentioned some interesting facts that gave an idea of what it really looks like. He claimed to have sent more than 100 emails and had to work hard to build relationships, which not always work out, and that's fine. That gives a student peace of mind when facing the scary professional world and more than possible rejection. Also, one needs to be confident about oneself, and think that one is good enough. Encouraged us to ask questions (and a classmate suggested to ask specific questions about a project). And if it's possible, to visit those professionals and have a coffee with them. The creative industry is a community so show your face around.
Once the talk was finished, I asked: What would you say is the best approach when contacting a studio you like?
Harrison said that the most important thing is to be original, think out of the box. Make games, send letters, send presents.
During his presentation he mentioned some interesting facts that gave an idea of what it really looks like. He claimed to have sent more than 100 emails and had to work hard to build relationships, which not always work out, and that's fine. That gives a student peace of mind when facing the scary professional world and more than possible rejection. Also, one needs to be confident about oneself, and think that one is good enough. Encouraged us to ask questions (and a classmate suggested to ask specific questions about a project). And if it's possible, to visit those professionals and have a coffee with them. The creative industry is a community so show your face around.
Once the talk was finished, I asked: What would you say is the best approach when contacting a studio you like?
Harrison said that the most important thing is to be original, think out of the box. Make games, send letters, send presents.
Thursday 10 November 2016
Working in the film industries
When this year started I was interested in looking further into the psychology of typeface, colours, etc, but it was also important to make this work move towards working the film industries.
The modules for this course (Cop, Responsive and Design production) are aiming to this goal.
COP essay is going to be about what are movie titles and how they are informed by the content of a film.
Responsive main brief is for the platform Mobi, which is directly connected with the film industry.
Design Production second brief is also aiming to design a user interface that has anything to do with films or videogames.
Hopefully, working within this line of design, assisting to certain events and contacting some studios will push my position towards having a job for when the time in college finishes.
The modules for this course (Cop, Responsive and Design production) are aiming to this goal.
COP essay is going to be about what are movie titles and how they are informed by the content of a film.
Responsive main brief is for the platform Mobi, which is directly connected with the film industry.
Design Production second brief is also aiming to design a user interface that has anything to do with films or videogames.
Hopefully, working within this line of design, assisting to certain events and contacting some studios will push my position towards having a job for when the time in college finishes.
Wednesday 9 November 2016
Broadening Horizons
Attending to broadening horizons was very useful to improve team work and presentation skills. We were taught how to integrate ourselves and our own personalities into a team and make it work, which resulted in establishing bonds with other people from the very first day.
I had the opportunity to work with people from the Leeds College of Music and also people from LCA in Photography, Visual Communication, fashion, etc. Just like the PPP sessions but with more intensity and variety of students. There were different interesting tips for presenting. For the content, as introduction we were encouraged to use a bookend, introduce something at the top of the pitch then return to it at the end. The power of 3: Overall structure of pitch (beginning, middle and end) – and also within the presentation e.g. ‘I felt strong, safe and secure’. And ‘Heart’ content (values, beliefs, purpose etc.) and ‘Head’ content (what, how, where etc.)
We had to present a brief to the people in charge of the Leeds Film Festival in order to be chosen to participate in it as a film and photography crew. Unfortunately, we didn't win. But it was a great opportunity to put myself under the pressure of working against the clock with a high level of intensity with other students I didn't know. Also, the skills learned were very well adjusted for the type of students we are and to develop a further understanding of how to conduct oneself to others for successful professional relationships.
I had the opportunity to work with people from the Leeds College of Music and also people from LCA in Photography, Visual Communication, fashion, etc. Just like the PPP sessions but with more intensity and variety of students. There were different interesting tips for presenting. For the content, as introduction we were encouraged to use a bookend, introduce something at the top of the pitch then return to it at the end. The power of 3: Overall structure of pitch (beginning, middle and end) – and also within the presentation e.g. ‘I felt strong, safe and secure’. And ‘Heart’ content (values, beliefs, purpose etc.) and ‘Head’ content (what, how, where etc.)
We had to present a brief to the people in charge of the Leeds Film Festival in order to be chosen to participate in it as a film and photography crew. Unfortunately, we didn't win. But it was a great opportunity to put myself under the pressure of working against the clock with a high level of intensity with other students I didn't know. Also, the skills learned were very well adjusted for the type of students we are and to develop a further understanding of how to conduct oneself to others for successful professional relationships.
Working with students from other courses
The experience of working with other courses was an opportunity not to just meet new people interested in other areas of the creative industries, but also to experience in first person how illustrators and animators think differently than a graphic designer when approaching a project.
This refreshing experience also was useful to do other things that differ from graphic design, like script writing or audio recording. Doing this kind of exercises are very beneficial to socialise with future professionals in the creative industry as well as making part of a team of unknown individuals with different backgrounds.
It would have been great to participate in something like this with people from photography
This refreshing experience also was useful to do other things that differ from graphic design, like script writing or audio recording. Doing this kind of exercises are very beneficial to socialise with future professionals in the creative industry as well as making part of a team of unknown individuals with different backgrounds.
It would have been great to participate in something like this with people from photography
Tuesday 8 November 2016
5 things
- 5 things I've learned
Time management
Feedback (Give and receive)
Processes - Crafts
It's not about the best, but about who gets more involved
How to value stuff I don't like
- 5 things I want to know more about
What I wantFilm industry
Psychology behind colours and shapes
Philosophy
The part of the industry I like (apart from film): studios, websites, etc
- 5 skills that are my strengths
FlexibilityIn groups, I like everyone to add their bit
Reliable
Communication
Obsessed with accuracy and consistency
- 5 things I want to improve
OrganisationOpenness
Design skills in general - grow as a designer, learn all I can
Networking
Interest ID
- 5 heroes
Mathew DiVitoCraig Wrobleski
Salvador Lleo
Andrzej Dragan
Massimo Vignelli
- 5 websites/resources areas
Design TaxiCultura Inquieta
gràffica info
Yorokobu
FilmmakerIQ.com
(When something interests me I look it up)
Friday 14 October 2016
Summery Graphic Design
This summer I planned several travels and I couldn't get a job because of the times these travels were taking place (I wasn't going to stay in the same place for more than a month).
At the same time I had the feeling that I was wasting my summer and I could do something more productive. I decided then to contact different studios or platforms that carry on a practice I am interested in.
Only one answered, and it was the TeamBackPack platform, the Spanish headquarters. It is an emerging platform aiming to give voice to small talented rappers. I showed them my work and offered my help in order to make this platform bigger.
For now I helped polishing a logo for T-shirts, made a video promotion for an event, a poster for that event and I have been helping with ideas for projects.
At the same time I had the feeling that I was wasting my summer and I could do something more productive. I decided then to contact different studios or platforms that carry on a practice I am interested in.
Only one answered, and it was the TeamBackPack platform, the Spanish headquarters. It is an emerging platform aiming to give voice to small talented rappers. I showed them my work and offered my help in order to make this platform bigger.
For now I helped polishing a logo for T-shirts, made a video promotion for an event, a poster for that event and I have been helping with ideas for projects.
First year challenging facts
In order to thrive as a professional and become a valuable designer to hire, this year I want to address my weaknesses and try to do something about them.
The three main challenging facts for me I want to carry out this year are:
1.- Trusting my ideas.
This doesn't mean not listening to others and only trusting my criteria. What this means is that my ideas, as a seed, can grow into something greater. That I need to trust the seed that came out of my creativity if I want to contemplate the whole tree. This goal is quite simple, but it requires active thinking from me in order to allow my ideas to come out.
2.- Try out different stuff
I sometimes have the feeling that I end up always doing the same and, somehow, it is unavoidable. I have a cultural baggage and preferences that lead me to design in certain ways, but I work hard not to use that as a excuse. I want to try out different design decisions, even those I wouldn't even bother trying out. And for that, I need to be better at time managing... two challenges in one. Yay...
3.- Networking
This is the challenge I need to focus more on. I want to assist to one creative event in the UK at least once a month. I can travel to places like London every once in a while. I've done it before and if it's on a weekend day, it shouldn't be a problem. I really want to make this happen to push my integration in the professional world. For now, I've been chosen to participate in the Broadening Horizons project with Leeds International Film Festival. I hope this opportunity serves me to know people in the industry and build up a better CV.
The three main challenging facts for me I want to carry out this year are:
1.- Trusting my ideas.
This doesn't mean not listening to others and only trusting my criteria. What this means is that my ideas, as a seed, can grow into something greater. That I need to trust the seed that came out of my creativity if I want to contemplate the whole tree. This goal is quite simple, but it requires active thinking from me in order to allow my ideas to come out.
2.- Try out different stuff
I sometimes have the feeling that I end up always doing the same and, somehow, it is unavoidable. I have a cultural baggage and preferences that lead me to design in certain ways, but I work hard not to use that as a excuse. I want to try out different design decisions, even those I wouldn't even bother trying out. And for that, I need to be better at time managing... two challenges in one. Yay...
3.- Networking
This is the challenge I need to focus more on. I want to assist to one creative event in the UK at least once a month. I can travel to places like London every once in a while. I've done it before and if it's on a weekend day, it shouldn't be a problem. I really want to make this happen to push my integration in the professional world. For now, I've been chosen to participate in the Broadening Horizons project with Leeds International Film Festival. I hope this opportunity serves me to know people in the industry and build up a better CV.
Tuesday 15 March 2016
Self-evaluation
During the creation of the presentation for Studio Brief 3 I had to do a self-evaluation, and now it's time to put on the blog the ideas behind it.
In terms of what I've learnt, I'd like to think that it has been many things. It's been an intense year, and it's difficult to number all the things one by one. But I consider important everything one learns and it's applicable to other things not just in Graphic Design, but in life. For instance, I've learnt that right or wrong are concepts that don't exist. They are in our mind. What really matters is the hard work. The inspiration is important as well, but it only works as a complement to the hard work. And another thing I think is important to highlight: notice, if you want to be noticed. If one complains about the world ignoring his work, then it's time to see what the world has to offer that we are so obsessed with our stuff.
Now, looking what's on the future I'd like to learn everything that has to do with graphic design in cinematography. Branding, branding within the films or tv series, promotions, etc.
Looking back, I've made some mistakes. Like thinking my work is not good enough, like others. Not trusting my criteria and creativity and looking for other's ideas to feed mine. Another important thing to improve is the testing area: I have to try more in order to have different choices at the end.
My weaknesses are, in short, time managing. If I manage better my time I could go to exhibitions and other events without worrying about college's work. That'd mean that I'd be doing more networking, which is really important.
My strengths, I am a resourceful person. I'm able to change the problem if I can't find a solution to one. Even though, I have to be it even more. Lord Whitney was a very good example of resourceful designers.
From this course I expected challenges, and I've had more than that! (way too much) but it's been very positive and teaching. Studying in another country has been really teaching, as I've had to fit in another culture, learn another language and get used to another system, which I'd like to think it has made me a better and more flexible person.
In terms of what I've learnt, I'd like to think that it has been many things. It's been an intense year, and it's difficult to number all the things one by one. But I consider important everything one learns and it's applicable to other things not just in Graphic Design, but in life. For instance, I've learnt that right or wrong are concepts that don't exist. They are in our mind. What really matters is the hard work. The inspiration is important as well, but it only works as a complement to the hard work. And another thing I think is important to highlight: notice, if you want to be noticed. If one complains about the world ignoring his work, then it's time to see what the world has to offer that we are so obsessed with our stuff.
Now, looking what's on the future I'd like to learn everything that has to do with graphic design in cinematography. Branding, branding within the films or tv series, promotions, etc.
Looking back, I've made some mistakes. Like thinking my work is not good enough, like others. Not trusting my criteria and creativity and looking for other's ideas to feed mine. Another important thing to improve is the testing area: I have to try more in order to have different choices at the end.
My weaknesses are, in short, time managing. If I manage better my time I could go to exhibitions and other events without worrying about college's work. That'd mean that I'd be doing more networking, which is really important.
My strengths, I am a resourceful person. I'm able to change the problem if I can't find a solution to one. Even though, I have to be it even more. Lord Whitney was a very good example of resourceful designers.
From this course I expected challenges, and I've had more than that! (way too much) but it's been very positive and teaching. Studying in another country has been really teaching, as I've had to fit in another culture, learn another language and get used to another system, which I'd like to think it has made me a better and more flexible person.
Sunday 13 March 2016
Loads of books
Since September, I've bought an important amount of books about graphic design and everything related to it. I have read some of them and others are to help me finding inspiration when designing. Some of these books were at 1p on Amazon, so they are definitely worth to buy.
This is the top 12 of this first year in Graphic Design at LCA.
Vignelli Canon - Massimo Vignelli
How to Fold - Laurence K. Withers
Logo - Michael Evamy
Whatever you think, think the opposite - Paul Arden
This is the top 12 of this first year in Graphic Design at LCA.
Vignelli Canon - Massimo Vignelli
Show Your Work - Austin Kleon
Design for the Real World - Victor Papanek
Propaganda - Edward Bernays
How to - Michael Bierut
Graphic Design Cookbook - Koren/Meckler
How to Fold - Laurence K. Withers
Symbol - Angus Hyland
Logo - Michael Evamy
Stop Stealing Sheep /& find out how type works - Erik Spiekermann
Whatever you think, think the opposite - Paul Arden
Looking Closer - Michael Bierut
Sunday 6 March 2016
Album cover design
A friend of mine that is into hip hop and has being rapping for some years has asked me to design an album cover for his new work he is realising in a couple of months. I was given some vague directions, like the title was a japanese word that defines the essence of the album itself, which is quite melancholic and it's a journey from the darkness in search of the light.
Here I'm posting part of the evolution of the design, but what I would highlight of this project is the good communication between my friend and me. The design has been progressing as he has been participating in the design decissions and in feedback sessions with other friends. I think this is very positive because I learn a lot from people outside of the graphic design world and also he feels safe because I'm not doing whatever I want. He feels he is part of the process, and that's very important to me. There is no point in designing something beautiful and great if he is not part of it.
The actual status of the design is the woman with the butterfly on her face. The meaning is quite metaphorical: the butterfly represents the evolution, from being a larva to be a beautiful butterfly. But that evolution keeps us sometimes in the darkness, avoiding us to see the reality.
The texture on the butterfly is inspired by a scientific investigation about how tears' molecular composition varies depending on the reason why those tears have been produced. The tears from grief have a very specific aspect:
We both identified some kind of map, representing a city on a coast or something similar. I proposed to use a map picture, since this images are copyrighted. So I used a picture from the space of a coast side in Alaska, which its coldness also goes along with the whole meaning previously explained.
The design is not finished yet. There are some things that need to be polished, but so far this project has been very teaching.
Here I'm posting part of the evolution of the design, but what I would highlight of this project is the good communication between my friend and me. The design has been progressing as he has been participating in the design decissions and in feedback sessions with other friends. I think this is very positive because I learn a lot from people outside of the graphic design world and also he feels safe because I'm not doing whatever I want. He feels he is part of the process, and that's very important to me. There is no point in designing something beautiful and great if he is not part of it.
The actual status of the design is the woman with the butterfly on her face. The meaning is quite metaphorical: the butterfly represents the evolution, from being a larva to be a beautiful butterfly. But that evolution keeps us sometimes in the darkness, avoiding us to see the reality.
The texture on the butterfly is inspired by a scientific investigation about how tears' molecular composition varies depending on the reason why those tears have been produced. The tears from grief have a very specific aspect:
We both identified some kind of map, representing a city on a coast or something similar. I proposed to use a map picture, since this images are copyrighted. So I used a picture from the space of a coast side in Alaska, which its coldness also goes along with the whole meaning previously explained.
The design is not finished yet. There are some things that need to be polished, but so far this project has been very teaching.
Self branding production
Logotype
The logotype was the first thing I decided to design so I could develop the rest of the theme from it. In the previous post I show how I got to this shape. This has been the evolution afterwards:
The shape of the initial logo didn't convince me much, so I thought about making a mosaic with it and using it as a theme rather than a logo. When used on business cards, presentation template and animation the result was quite engaging, so I decided to use it like that.
The typeface used for the logo is ITC Ronda. This decision was made after trying different typefaces that could make a contrast with the crisp triangular shapes. The subtitle in Baskerville, which makes a good combination and contrast with ITC Ronda. Body text is Montserrat, a free version of Proxima Nova, which is very similar to ITC ronda but more legible and appropriate for body text. I changed my title from graphic designer to media producer, as I think those two words define me much better, because I do video production and some other stuff rather than just graphic design.
Business cards
This was the first thing I started to design after the logotype and it helped me to define the theme that is going to represent me. Here are different approaches I had and how they have been developed. I first started with vertical approaches
Then I tried the horizontal ones
More vertical ones:
After all this experimentation I concluded that the design that represented me the most was the following due to it's simplicity and minimalism. The others using the triangle as a logo were problematic, as they created too much contrast or they faded in the background. The horizontal choice was a choice based on layout and the potential engagement.
Signature for e-mails/forums
I also designed a signature that can be used as footer note in the e-mails, forums and other platforms. It contains the same information as the businesscards. I used the blue range of colours to make it stand out from a most likely white background. I followed the instructions of this video to make it as engaging as possible.
Website
To be able to easily design the website I used adobe portfolio. It would contain a section for projects, an about and contact section. Also, links to other social networks I work in. The intention of the website was to make every section with the header in a different colour, which I think it's not possible. But if other platform were used to design the website, it's something that shouldn't be hard to do.
Animation
As I aim to be not only a graphic designer, but also a video producer too, I designed an animation as intro for my videos in youtube, vimeo, etc. It contains the social networks I use, which can be made a button in youtube.
I used the theme previously designed for the business cards along an elegant music and presentation of the logo, but with a touch of old school hip hop, a style of music I really like and has influenced my work in great measure.
I used the theme previously designed for the business cards along an elegant music and presentation of the logo, but with a touch of old school hip hop, a style of music I really like and has influenced my work in great measure.
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