gallery visits
most obvious answer
most ambiguous answer
free association
key words associations (Tangential approach)
Spitball ideas (many voices, editing different approaches)
Identifying what already exists
subconscious, recognising everyday potential solutions
identifying and working within limitations
re-write the brief in your own words (personal interpretation)
Target audience (personas)
product testing
mindmapping
marketing considerations
Yahoo! Brief
The first thing I realised when reading the brief is that it is not asking the designers to make Yahoo! the new Google, but to make it the most used homepage. The others were suggesting customisation and information display like if it was a phone or the Google Chrome default page. Instead, I proposed that when one opens the browser the intention is to look something up or check something out. Therefore, the homepage is normally ignored. This is probably a concept that hasn't been developed yet to the point that people actually care about their homepage. So in order to get their attention, something bold should appear.
Since we had to present two different ideas, we decided to do both. When thinking about this concept of homepage, I thought about what could be welcoming when opening a browser like it would be when someone goes by the door of a restaurant or a shop and the techniques they use to drag people in.
Internet is supposed to feed someone intellectually, with information, knowledge, entertainment, etc, but in the end it is an intellectual need what is being fulfilled. Therefore, little pieces of knowledge, scientific facts, viral videos or images should be the first thing that the users see, as a way to be welcomed in the browser. Maybe a button on a side that says: Click here for more content like this that takes the user to the Yahoo website could be a good start to exploit the homepage concept.
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