Leeds Light Night

In August I've got an opportunity from Lumen Arts to do internships with them designing a leaflet that hasn't been finished yet. That experience will be posted once the leaflet is done.

The second day of working with them, they offered me to work on another project for Leeds Light Night on Tuesday the 3rd of October. The Leeds City Council contacted them to do a projection on the Portland Building (Leeds Beckett University) and they offered me to design what was going to be projected.

The council wanted to project a series of phrases that represented the personality and slang of Leeds. They sent the 13 phrases through and they can be found in the brief of this project.

The work consisted in:

1.- Choosing a typography

The project officer from the Council wanted a neon effect for the text. For that, it was needed the right typography. After looking through different websites for open licensed fonts and downloaded 7 of them they were shortlisted to 4 and sent to the client mocked up so she could choose. She eventually chose the 4th after my recommendation based on legibility and clarity.









2.- Text layout

After applying a grid and choosing the right size, the 13 phrases were written in such way that they were easy to read and had a pleasant layout.







3.- Neon effect and colour palette

After having the text laid out it was used as reference the layer style of a neon text in a mock up. There were tutorials on youtube and many other similar free mock ups, but this was the chosen one as it is the one that looks more realistic. The colours were chosen to go along with the red-pink from "off to town" to have a playful, youthful and exciting colour palette.





4.- Animation

At the end of the design process, I thought I could take this simple project an extra mile further.

I made a very simple animation with the 13 phrases for James (Lumen), as they were going to be projected one after another. I simply modified the levels on the timeline to give it a more alive look. They were very thankful for saving them time and they told me they will do something else to it, but that basic animation were very useful to work with.



Since I'm working as an intern with them from time to time, I charge them based on time and as a freelance. I sent them the invoice of working 6 hours with them.

I designed a set of #yorkshire #slang phrases to be projected at #lightnightleeds with @lumenaudiovisual . Do you know the meaning of this one? #itllbereet #typography #neon #leeds #leedslightnight #reet #leedsbeckett #projection #building #portlandbuilding #night

A post shared by Alex Zorita (@alejandrozorita) on Oct 7, 2017 at 4:17am PDT