A very exciting presentation done by the advertising agency Iris. After the presentation, they were willing to talk to students so I took the chance to ask for feedback about my portfolio. These are some of the bullet points I highlighted from the talk:
- If you can't sell yourself, you can't sell others. You are a brand.
To do this you have to:
1.- Be yourself
2.- Get Social
3.- Get to know the internet
4.- Get your work online
5.- No team - No problem
#1 With the portfolio, less is more. Short lines of text, a maximum of 140 characters.
#2 Why would people care?
#3 New media vs old media. Treat social posts like billboard.
#4 Creative entrepeneurs. Show initiative.
Getting placements.
#1 Go to events and talk to people
#2 Keep your eyes pealed
#3 Go to book crits
#4 Action feedback. Be keen and willing.
#5 Don't wait until graduation
#6 Loads of agencies
To get a job
#1 Be pro active. Do work inspired in others.
#2 Have a voice, an opinion.
#3 Recruiters
#4 Make friends
#5 If you don't know, ask
Once they finished the presentation, they checked my website and this is the feedback I had.
- It is lacking conceptual thinking. (branding, advertisiment campaign, etc). As an advertisement agency, they look for that stuff.
- Ideas: make a subtitle explaining the concept. Simplify text (I eventually made a short 140 characters explanation about the concept at the beginning of each project and then the long text can be found at the end for those interested).
- E-mail them for more ideas.
This feedback was very useful. I also had the chance to speak to Fabio, the Creative Advertisement tutor and share opinions about working here and at southern Europe.
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