Self-Branding

In order to know what would constitute my self-brand we have been given a flexible list to identify the elements that can be used in our practise.

1. Key words: social-action, mind bending, moral challenging, awakening.

2. Tone of voice: Sharp. Aggressive, but not necessarily quick.

3. Imagery: 

Also check Lee Jeffries and Andrej Dragan.

4. Colours: Black, white. Different tones of cyan and magenta.

5. Methods: I enjoy setting rules and following them and, if I don't follow them, is to improve the grade of perfection (subjective perfection, of course)

6. Influencers: Salvador Lleo, Triodos Bank, Ted Talks, Flying Lotus, Pete Rock, C.L. Smooth, Tribe Called Quest…

The image below is an advertisement the TV series Black Mirror used. Every episode of this show takes a part of the human morality that we consider correct and make it look like it actually is: an untenable and destructive lie. The image represents the work I intend to do in the future. I want to change minds by using graphic elements in such right way.