Branding: A fascinating topic

Everytime there's a project about branding it feels like seeing something written in Chinese: it's beautiful, even more beautiful when explained, but very difficult to do something similar unless you speak the language.

In the last months there are two examples of branding that deserve to be mentioned. One is the logotype for Nintendo Switch, which has caused discussions between designers such as David Hellman or Ian Wexler.



The other one is a project made by the designer Gary Corr, who effectively used colours for a tattoo removal studio branding.

This is probably not the type of work I would like to focus in, but I can't avoid feeling fascinated by it. If one day I have the opportunity to further develop my knowledge in branding, I will definitely take the chance.

Nintendo Switch logo explanation here.

Gary Corr design here.