Under Pressure collective

Josh, Hannah and me, three students of Graphic Design, decided to make a collective together. The first thing to do was to identify what our strengths are. To do this, we are writing them down.



We identified that each one of us is strong in different parts of the creative process. I am good in coming up with ideas, Josh knows how to execute them and Hannah can bring them into the real world in interesting ways.

It is important to identify what is the purpose of this collective. We were discussing what our aimings were with this brief. I remembered about Goat Collective from last year. They were on their 3rd year and gave away their work to new students. I think it was a very succesful way to promote themselves but I don't think the target audience was right, at least for our purposes. We would like to focus on potential employers and people that is eventually going to pay for our work. We think the most appropriate way would be making a publication with our best work. In a job interview, meeting with a client or sending it to specific studios gives a very good impression of belonging and professionality. It can also help this audience to get familiar with our names and work.

We needed a name! One of my ideas was to represent in the name how our skills cover all the stages of a creative process. But then, due to the short time we are having for this studio brief, I thought it would be a good idea to reflect that on the name, that somehow this collective is born in a time of rush. After thinking about different names, our favourite was "Under Pressure" due to the nature of graphic design and this brief. Also, Under Pressure was a hit of Freddy Mercury and David Bowie, which not only was a collaboration, but it was international, something that reflects our collective (two English members and a Spanish one).

The next thing to do is to identify what the presentation is going to be about. We first need to introduce ourselves as a collective and what our individual roles are going to be. We also need to explain how this is going to be beneficial for us and the best way to promote our work. It's been already identified that the target audience are going to be potential employers. This allowed us to identify what needs to be produced as well as how to promote our work.

For the presentation it's important to give a sense of identity with a brand based on colours, logo and a set of fonts, which is what is going to be shown on the presentation.

In the future, apart from the publication/s, a web could expand even further our reach and could serve as a reference point that can be linked with our individual social media profiles and websites, so anyone interested could find us in any possible way.