Business cards.

Since I am going to be moving and my girlfriend's business of teaching Spanish private lessons is thriving I thought it could be a good opportunity to use the techniques learnt at college so far to make business cards for current and potential students.

Trying to stick to Vignelli's canon I wanted to create something minimalist, effective and flexible. I tried different colours to see what combination worked better. At the beginning I tried a horizontal text but it was lacking dynamism and excitement. The white vertical line was something my girlfriend wanted to add and I finally was able to convince her to remove, as from afar it looked like a flag from a country of Northern Europe.

I decided to use a red-orange background and white text in Helvetica on the front to make it stand out. The back is also written in Helvetica, excepting the name and the acronyms for e-mail, telephone and Facebook, which are written in Caslon and are also in orange to create contrast and make the letters easy to relate with what they are representing. I chose Caslon for the name to add formality to the teacher figure. 

I decided to use Helvetica for the front because it is modern, clean, and makes look that learning Spanish can be an exciting and enjoyable experience. The text is skewed on the sides to give a sense of efficiency and dynamism, all far away from traditional booking look like. The cut on the sides enhances that modern and dynamism approach, like 'you don't need to see (know) everything to understand what you see. It's easier than you think'. The kerning of the word Spanish is quite close to convey that tension and intensity of being effective and active. 'I want to learn Spanish, and I want to do it now' kind of feeling. 'Learn' and 'in leeds' is a bit separated from the main text to bring some relaxation, some feel of ease to the process. The lessons aim to be simple but empowering, just like the design: minimalist but forceful.